How Lead Scoring Helps Save Money and Time

In our previous blog post, we discussed the concept of lead scoring and how it can help businesses identify high-quality leads and optimize their sales efforts. In this post, we'll dive deeper into the benefits of lead scoring and provide a case study on how it can help save money and time.

At Reworked.ai, we use AI-powered lead scoring to help businesses in the Real Estate, Insurance, Solar, and Roofing industries identify high-quality leads and optimize their sales efforts. Our lead scoring model, which we call "Betty," uses demographic data for real estate, property characteristics for solar, and behavioral data for each to assign a score to each lead.

Lead scoring can help businesses save money and time in several ways:

• Reduced time spent on junk leads: By identifying low-quality leads and eliminating them from the sales process, businesses can reduce time spent on dead leads and focus on the most promising prospects.
• Increased efficiency: Lead scoring can help businesses streamline their sales process and reduce the time spent on low-quality leads.
• Improved conversion rates: By prioritizing high-quality leads, businesses can improve conversion rates and increase sales.
• Better resource allocation: By identifying the most promising leads, businesses can allocate their resources more effectively and improve overall sales performance.

Case Study: How Reworked.ai's Lead Scoring Model Helped a Solar Company Save Money and Time

One of our clients, a Solar company, was struggling to convert leads into customers. They were spending thousands of dollars on door-knocking, direct mail, and digital marketing, but their conversion rates were low. The company relied on gut feeling and intuition to identify potential customers, but this approach was not effective.

The company's sales team was knocking on doors, sending mailers, and making phone calls to leads without any clear idea of who was most likely to convert. They were wasting time and resources on low-quality leads, and their sales costs were skyrocketing.

That's when they decided to implement our lead scoring model, Betty. Since Betty’s algorithms has been trained on millions of properties she already knows who is most likely to convert as a solar customer.

Betty's scoring model was able to identify high-quality leads and prioritize them for the sales team. The company was able to focus its efforts on the most promising leads, and their conversion rates began to improve.

But the real magic happened when Betty started to eliminate low-quality leads from the sales process. The company was able to save thousands of dollars on marketing and sales costs, and their return on investment (ROI) increased significantly.

The company's CEO was thrilled with the results. "We were wasting so much money on bad leads," he said. "But with Betty, we focus on the leads that are most likely to convert. It's been a game-changer for our business."

The numbers speak for themselves. After implementing Betty, the company saw a 30% reduction in sales costs and a 25% increase in conversion rates. They saved over $200,000 on marketing and sales costs and increased ROI by 50%.

The company's sales team was able to work more efficiently, thanks to Betty's prioritization of high-quality leads. They were able to make more targeted and effective sales pitches, and their close rates improved significantly.

Overall, the company was thrilled with the results of implementing Betty, and they continue to use our lead scoring model to drive their sales efforts.

Metrics:

• 30% reduction in sales costs
• 25% increase in conversion rates
• $200,000 saved on marketing and sales costs
• 50% increase in ROI
• Improved close rates for the sales team

By implementing our lead scoring model, the Solar company was able to save money, improve their conversion rates, and increase their ROI. They were able to focus their efforts on the most promising leads, and their sales team was able to work more efficiently.

We're proud to have helped this company achieve such impressive results, and we're confident that our lead-scoring model can help other businesses achieve similar success.

Get Started Today

To learn more about how Reworked.ai can help your solar or roofing company, contact us today. Our team is ready to help you integrate your CRM with Reworked.ai and start seeing the benefits of enhanced lead qualification and reduced CAC.