Roofing

How much do roofing leads cost in 2026?

Shared roofing leads commonly run $150–700 each — and get sold to 4–5 contractors. Here's the real math per signed job, and the $1.79 alternative.

Shyam Prabhakar

• 3 min read
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How much do roofing leads cost in 2026?

The sticker price is only half the story. What matters is the cost per completed job — and that's where shared leads quietly get expensive. Reworked.ai, a marketing intelligence platform for roofers, prices differently: $1.79 per AI-Qualified Opportunity.

The short answer: Shared roofing leads from major marketplaces commonly cost $150–700 each — and the same homeowner is typically sold to four or five contractors — the race that created the whole “speed to lead” industry — so most of what you buy is a bidding war. AI-Qualified Opportunities from Reworked.ai cost $1.79 per home and identify demand before the homeowner starts shopping.
  • $150–700 — typical cost of one shared roofing lead
  • 4–5 — contractors the same lead is commonly sold to
  • $1.79 — per AI-Qualified Opportunity on Reworked.ai
  • ~52× — measured return on a $2,500 spend

The price tag vs. the real cost

A $200 lead doesn't cost $200. It costs $200 divided by your odds of closing it — and when the same homeowner hears from five contractors within the hour, those odds are brutal. Close one in ten shared leads and your real acquisition cost is $2,000 per job before you've paid for fuel, estimates or a single square of shingles.

What roofers typically pay, by channel

  • Shared marketplace leads — commonly $150–700 per lead, sold to multiple contractors at once.
  • “Exclusive” leads — typically priced well above shared leads for the same intent-stage homeowner, just without the resale.
  • Pay-per-click — roofing keywords are among the most expensive in home services; you pay per click, not per interested homeowner — and you're bidding against the national lead aggregators' budgets, which is almost impossible to win.
  • AI-Qualified Opportunities — $1.79 per verified home on Reworked.ai; you own the outreach — and because the homeowner isn't out collecting quotes yet, you have time to inform, educate and close.

Why the $1.79 number can exist at all

Lead sellers charge for a homeowner who raised their hand — a scarce event they auction to the highest bidders. Reworked.ai doesn't wait for the hand-raise. It scores 112M+ roofs on EagleView aerial imagery plus 50+ homeowner signals and surfaces the homes that need work before they shop. Demand found by software is radically cheaper than intent auctioned by marketplaces — that's the whole process.

One measured example: a $2,500 spend on scored homes plus the Direct Mail Sequence returned roughly $130K in signed work — about 52×.

Frequently asked questions

Why are shared leads so expensive?

Because they're auctioned. A homeowner actively shopping is scarce, so marketplaces sell that scarcity — commonly $150–700 per name — and then sell the same name to four or five of your competitors to maximize revenue per lead.

Are exclusive leads worth the premium?

Exclusivity fixes the bidding war but not the timing: the homeowner is still already shopping and still collecting quotes. You pay a premium to be one of several bids instead of five identical calls.

What's a good cost per acquired job for roofing?

It varies by market and ticket size, but the arithmetic is universal: channel cost ÷ close rate = cost per job. Run that math honestly on every channel you use — it's the only number that matters.

Is $1.79 really the full price?

Yes — $1.79 per opportunity, with scored property intelligence and the owner's name and address attached; phone and email contact details are available as an add-on. No contract, no subscription. Outreach (mail, Home Ads) is priced separately per door, and you only run it on homes you chose.

Keep reading

Stop chasing the 1%. Start owning the 99%. Find real roofs in your market today — $1.79 each, no contract, no subscription, powered by EagleView aerial imagery. Compare the math on my market