Storm Alerts and Mail Alerts, explained
Two real-time triggers for roofers: Storm Alerts push hail events with mapped homes; Mail Alerts text you the second a mailer's QR code is scanned.
Roofing is a speed business twice over: first to the storm, first to the reply. Reworked.ai ships a trigger for each — Storm Alerts fire when hail hits your service area; Mail Alerts fire when a homeowner scans your mailer. Here's exactly what each does.
The short answer: Storm Alerts and Mail Alerts are Reworked.ai's two real-time notification systems. Storm Alerts push serious hail events — 1-inch hail or larger — to your phone with the event's size and footprint, with affected addresses mapped as fast as 90 minutes after impact. Mail Alerts fire when a homeowner scans the QR code on your mailer, texting you their name and address within seconds so you call while interest peaks.
- 90 min — fastest storm-to-mapped-addresses time
- Seconds — from QR scan to text on your phone
- 24 hrs — for storm-triggered ads to start serving in affected homes
- 2 — moments that decide most roofing jobs: the event, the reply
Storm Alerts: the starting gun
When a serious hail event — 1-inch or larger — crosses any zip you cover, your phone buzzes with the event's size, footprint and affected-home count. Behind the notification, the platform is already mapping the impact to actual addresses, ranked by claim potential from roof age and pre-storm condition, as fast as 90 minutes after impact. Attach Home Ads and your brand starts serving inside affected households within 24 hours — days before the street fills with yard signs.
Mail Alerts: the reply catcher
Every piece in a Direct Mail Sequence carries a unique QR code. When a homeowner scans it, Mail Alerts text you within seconds — name, address, which campaign. That scan is the highest-intent moment your marketing will ever create: the homeowner is standing in their kitchen, holding an aerial photo of their own roof, phone in hand. A call inside the hour meets them there; a call next Tuesday meets a cold trail.
Two alerts, one nervous system
- Storm hits — Storm Alert fires; ranked addresses land on your dashboard.
- Outreach launches — storm-template mail drops; ads serve inside affected homes.
- Homeowner scans — Mail Alert texts your rep in seconds.
- Same-day contact — the rep calls or knocks while the mailer is still on the counter — speed at the event and speed at the reply, both automated.
Frequently asked questions
What triggers a Storm Alert?
A serious hail event — 1-inch diameter or larger — touching your configured service area. The threshold filters out noise storms so an alert always means claim-eligible damage is likely on the ground.
How fast do Mail Alerts actually arrive?
Within seconds of the scan. The QR code resolves through Reworked.ai's tracking, fires the notification with the homeowner's name, address and campaign, and your phone buzzes while they're still reading the mailer.
Do I need both alerts, or does one cover it?
They cover different moments: Storm Alerts start campaigns (the demand event), Mail Alerts close the loop on them (the response event). Contractors running both get speed at the top and bottom of the same funnel — which is why they ship as parts of one platform.
What do the alerts cost?
They're features of the platform's campaign products rather than separate subscriptions — Storm Alerts ride with Storm Opportunities, Mail Alerts with the Direct Mail Sequence. Opportunities stay $1.79 each, with no contract and no subscription.
Keep reading
- Storm Opportunities — Storms mapped to addresses as fast as 90 minutes
- Speed to Lead — Scan-to-text response in seconds
- Direct Mail Sequence — Letter + aerial postcard, 3–5% response
- Storm Response Marketing — Weather-triggered, pre-built, defined
Stop chasing the 1%. Start owning the 99%. Find real roofs in your market today — $1.79 each, no contract, no subscription, powered by EagleView aerial imagery. Turn on both alerts