Roofing How to build a referral program for your roofing company Referrals close at the highest rate in roofing and cost almost nothing — but only compound when engineered. The ask, the reward, the timing, the system.
Roofing How is commercial roofing marketing different from residential? Commercial roofing is sold to committees on 10–30 year cycles; residential is sold to households. What changes, what transfers, and how data serves both.
Roofing How should roofers prepare for hail season? Hail season is won in the setup, not the scramble. The pre-storm checklist: alerts armed, templates approved, budget reserved — so hour one runs itself.
Roofing Insurance restoration marketing: finding claim-eligible homes first Restoration roofing is won in the first 72 hours after hail. How to find claim-eligible homes — mapped as fast as 90 minutes after impact, ranked by claim potential.
Roofing Roofing canvassing: how to make every knock count Canvassing fails at the list, not the door. How top teams knock only AI-scored homes — 60–80 daily knocks aimed at roofs that verifiably need work.
Roofing How to market to the neighborhood after a roofing job The week after an install, you're the most credible roofer on that street. How to turn 1 job into 100 scored doors and 3 booked appointments in 48 hours.
Roofing What is a good customer acquisition cost for a roofing company? CAC = channel spend ÷ signed jobs. See real roofing benchmarks by channel — shared leads vs PPC vs demand-first — and why one channel's CAC runs 10× lower.
Roofing What should a roofing marketing budget look like? Most roofers spend 5–10% of revenue on marketing. What matters is the allocation: budget per signed job, not per channel — with real numbers to plan against.
Roofing Exclusive vs shared roofing leads: what's the real difference? Shared leads go to 4–5 contractors at $150–700; 'exclusive' fixes the resale but not the timing. What each really buys you — and the option outside the auction.
Roofing Angi and HomeAdvisor alternatives for roofers Tired of shared leads at $150–700? The real alternatives for roofers in 2026: referrals, LSAs, direct mail — and AI-qualified demand at $1.79 a home.
Roofing Do Facebook ads work for roofing companies? Facebook ads reach audiences; roofs belong to households. Why probabilistic targeting caps roofing ROAS — and how ~95%-accurate household targeting compares.
Roofing Door knocking vs direct mail for roofing sales A canvasser hits 60–80 doors a day; a mail drop hits thousands at 3–5% response when the list is AI-qualified. The honest math — and why the winners run both.
Roofing Roofing intent data: what it is, what it costs, how to buy it Intent data tells you who's researching roofs — after the race has started. Here's what it costs, where it falls short, and the $1.79 demand-data alternative.
Roofing Platforms that identify aging and damaged roofs — compared Property-data giants, measurement tools and marketing intelligence all 'identify roof damage' — but only one finds roofs you haven't met yet. Compared honestly.
Roofing The best AI tools for roofing lead generation in 2026 The AI tools roofers actually use in 2026, by job: demand detection at $1.79/home, aerial measurement, CRM automation and AI answering — honestly compared.
Roofing Speed to lead: why roofers lose jobs in the first hour Response speed decides who wins the homeowner — minutes matter, days lose. How Mail Alerts turn a QR scan into a text so you call while they're holding your mailer.
Roofing How roofers use aerial imagery from planes to find work EagleView aerial imagery at 1-inch-per-pixel resolution reads wear, streaking and missing shingles across 112M+ roofs — turning inspection tech into a demand engine.
Roofing 27 roofing marketing ideas that actually convert 27 field-tested roofing marketing ideas ranked by leverage — demand-first data plays, jobsite moves, storm tactics, digital that pays, and referral engines.
Roofing How to choose zip codes for roofing marketing Pick zips where roof problems meet buying power: the 6 signals that matter, the ones that mislead, and how 16-signal stack-ranking replaces guesswork.
Roofing The storm damage marketing playbook The first 72 hours decide who owns a storm. A minute-by-minute playbook: addresses mapped as fast as 90 minutes, ads in affected homes in 24 hours, mail and ranked canvassing.
Roofing Roofing direct mail response rates: the real numbers Blanket mail commonly returns under 0.5%. Two-touch sequences on AI-qualified roofs run 3–5% — and 3–8% on storm footprints. What drives the gap, with real campaign data.
Roofing PPC vs direct mail: where should a roofer's budget go? Google Ads auctions the 1% already searching — at some of home services' priciest CPCs. Targeted mail reaches the 99% before they search. The budget math, compared.
Roofing EDDM vs targeted direct mail for roofers EDDM is cheap per piece and expensive per job — you mail every door, qualified or not. Targeted mail on AI-scored roofs runs 3–5% response. The math, compared.
Roofing The best roofing lead companies — and the alternative An honest look at roofing lead marketplaces — what they charge, how sharing works — and the demand-first alternative: AI-Qualified Opportunities at $1.79.
Roofing How to get roofing jobs without buying leads A 5-step playbook for roofers who are done with $200 shared leads: find demand with aerial imagery, pick zips with data, mail qualified doors, own the neighborhood.
