Territory Intelligence: Reworked × Badger Maps User Guide

Shyam Prabhakar

• 4 min read
Territory Intelligence: Reworked × Badger Maps User Guide

Transform your field sales strategy by combining Badger Maps' intelligent routing with Reworked's property insights. A simple integration that brings AI-driven precision to your daily routes.

The Power of Predictive Routing

The difference between a good day and a great day in field sales often comes down to the doors you choose to knock. When you combine Badger Maps' powerful routing capabilities with Reworked's property AI, you're not just following a map – you're following a strategy.

Imagine starting your day knowing that every stop on your route has been pre-qualified based on:

  • Property characteristics that match your ideal customer profile
  • Historical data suggesting high conversion potential
  • Neighborhood patterns that indicate buying readiness
  • Optimal timing based on property age and condition

Why This Matters

In today's competitive solar and roofing markets, efficiency isn't just about getting from point A to point B. It's about knowing which points are worth visiting in the first place. By enriching your Badger Maps routes with Reworked's property intelligence, you:

  • Map routes based on conversion potential
    • Prioritize neighborhoods with highest closing probability
    • Stack your morning routes with your best opportunities
    • Plan follow-ups based on property scores
  • Optimize travel efficiency
    • Cluster high-scoring properties for focused canvassing
    • Reduce time spent in low-potential areas
    • Minimize drive time between qualified leads
  • Make informed pitches
    • Know property details before you knock
    • Customize your approach based on property insights
    • Build confidence with data-backed conversations

Integration Process

Scenario 1: For Existing Territories

  1. Export Your Data
    • Access Customers in Badger Maps
    • Export Data → Save as CSV
    • Verify address completeness
    • Include all relevant customer fields
      • Property Address
      • ZIP
      • Owner Name
  2. Enhance with Reworked
    • Sign in to Reworked.ai
    • Select Lead Scoring
    • Upload your file
    • Let our AI analyze your territory
    • Receive enriched property insights
  3. Update Badger Maps
    • Use Data Import
    • Map enhanced fields
    • Create score-based filters
    • Set up custom color coding
    • Optimize your routes

Scenario 2: For Territory Expansion

  1. Generate Quality Territories
    • Access Reworked's Lead Generation
    • Define your ideal market parameters
    • Set demographic preferences
    • Specify property type requirements
    • Download scored prospects
  2. Configure in Badger
    • Import via Data Import
    • Map essential fields
    • Create territory boundaries
    • Set routing preferences
    • Establish follow-up protocols

Scenario 3: Scoring Existing Leads

  1. Prepare Your Lead List
    • Open your contacts on Badger Maps
    • Select contacts for scoring
    • Include all property details
      • Property Address
      • ZIP
      • Owner Name
    • Hit export on Badger Maps
    • Verify data completeness
  2. Enhanced Scoring Process
    • Login to Reworked.ai
    • Choose Lead Scoring
    • Upload your file
    • Map your data fields:
      • Address → property_address
      • ZIP → property_zip
      • Name → owner_name
    • Review AI insights
    • Download enhanced list
  3. Import Scored Leads
    • Access Badger Maps import
    • Select "Update Existing"
    • Map new score fields:
      • betty_score → priority_score
      • property_insights → notes
    • Verify sample updates
    • Complete import
    • Set up score-based filters

Advanced Optimization Strategies

Score-Based Routing

  • Create separate routes for different score ranges
  • Front-load your day with highest-potential properties
  • Build efficient clusters of similarly scored leads
  • Set up automatic follow-up reminders based on scores

Visual Organization

  • Use color coding to highlight property scores
  • Create custom filters for different property types
  • Set up territory boundaries based on score density
  • Mark completed visits with outcome tracking

Performance Tracking

  • Monitor conversion rates by score range
  • Track time spent per score category
  • Analyze success patterns in different territories
  • Adjust strategies based on data insights

Field-Tested Best Practices

  1. Morning Strategy
    • Start with your highest-scored properties
    • Focus on areas with historical success
    • Use property insights in your opening pitch
  2. Afternoon Optimization
    • Revisit warm leads from previous visits
    • Canvas moderate-scored properties
    • Update notes and scores based on interactions
  3. End-of-Day Review
    • Update property statuses
    • Plan next day's route based on performance
    • Submit territory feedback

Getting Started

Your competitive advantage lies in the intelligence of your routing. Begin by exporting your current territory and discovering the power of scored routing.

Need guidance? Our support team is ready to help you optimize your integration for maximum impact.

Remember: In field sales, every minute saved and every door skipped matters. Make them count with AI-driven decisions.

Book a call and well get you all set up with marketing efficiency