Turn one signed job into a street full of opportunities.
Just signed a roof? HALO scores every neighbor around the jobsite and fires mail while your crew is on the roof. 1 job → 100 doors → 3 booked appointments in 48 hours.
HALO is Reworked.ai's jobsite-radius engine: drop a pin on a signed job and it scores every neighboring roof, then times first-class mail to land while your trucks are still on the street — proof of work the neighbors can see from their driveway.
The short answer: HALO is jobsite-radius marketing, scored. When a roofer signs a job, HALO finds every home around that jobsite that actually needs work — verified on EagleView aerial imagery — and auto-fires a mail campaign timed to the job. In one measured run, a single job reached 100 nearby doors and booked 3 appointments within 48 hours.
- 48 hrs — from one job to 3 booked appointments
- 100 — nearby doors reached per jobsite campaign
- Every door — verified for roof age & condition — no blanket radius
- Measured — every campaign tracked, so you see what each block returns
Your jobsite is your best ad — for about a week
The neighbors watched your crew tear off, load, and lay a new roof. For a few days your company is the most credible roofer on that street — social proof no ad can buy. Yard signs waste it on whoever happens to drive by. HALO spends it on the specific neighbors whose roofs are next.
How HALO works
- Drop a pin — mark the signed job (or let your CRM trigger it automatically).
- Score the radius — EagleView aerial imagery verifies roof age and condition on every surrounding door; only homes that need work make the list.
- Fire the mail — first-class delivery timed with the job, referencing the work happening on their street.
- Measure — every campaign is tracked, so you see exactly what each block returns.
Why it beats a blanket radius drop
- No wasted doors — a 5-year-old roof next door gets skipped; a 22-year-old roof two streets over gets the letter.
- Perfect timing — the piece lands while your trucks are visible, not three weeks later.
- Compounding — every HALO job seeds the next; clusters of jobs turn into owned neighborhoods.
- Hands-off — one pin, and the marketing side is handled while your crew works.
Frequently asked questions
What radius does HALO cover around a job?
HALO isn't a fixed circle — it scores the surrounding homes and mails the ones that actually need work, typically reaching about 100 qualified doors per jobsite. Quality of door beats size of circle.
Do the neighbors get generic postcards?
No. The mail references the job on their street — the most persuasive thing a roofing mailer can say — and carries your brand, with EagleView-verified roof intelligence deciding who receives it.
Can HALO fire automatically when we close a job?
Yes. With the CRM integrations (HubSpot, Salesforce, Zoho, Zapier), a closed-won deal can trigger the jobsite campaign automatically — one job auto-fires a campaign to the right neighbors.
What does it cost?
The same pay-per-door model as everything else on the platform — you pay for the qualified doors you reach, with no contract and no subscription.
Keep reading
- Direct Mail Sequence — Letter + aerial postcard, 3–5% response
- Home Ads — ~95% household-level ad targeting
- Retail Opportunities — AI-scored homes at $1.79 each
- 27 Roofing Marketing Ideas — Ranked by leverage, not novelty
Stop chasing the 1%. Start owning the 99%. Find real roofs in your market today — $1.79 each, no contract, no subscription, powered by EagleView aerial imagery. Run HALO on my next job