What is jobsite radius marketing?
Jobsite radius marketing targets the homes around an active job while the crew is visible. The definition, why it converts, and the scored version: HALO.
The oldest truth in roofing — jobs breed jobs on the same street — finally has a name and a mechanism. Here's the precise definition, why the radius converts like nothing else, and what changes when software scores the circle instead of blanketing it.
The short answer: Jobsite radius marketing is targeted outreach to homes surrounding an active or just-completed job, timed while the work is visible — the crew, the tear-off, the new roof itself acting as live proof. Reworked.ai's HALO is the scored version: it verifies which nearby roofs actually need work on EagleView imagery and mails only those doors. One measured job reached 100 qualified doors and booked 3 appointments in 48 hours.
- ~1 week — how long a jobsite stays visible, credible proof
- 100 — qualified doors per scored radius campaign
- 3 — appointments booked in 48 hours in the measured run
- 48 hrs — from mail drop to booked appointments
The definition, unpacked
- Radius — the homes around a jobsite, defined by relevance rather than a fixed circle: same street, same sightlines, same construction era.
- Timed — outreach lands while the work is happening or just finished; the campaign expires when the trucks leave and memory fades.
- Proof-led — the message references the visible job ('we're replacing a roof on your street'), which no cold mailer can say.
Why the radius converts
Three forces stack inside a radius that exist nowhere else in roofing marketing. Proximity proof: the neighbors can inspect your work from the sidewalk. Shared conditions: homes built together age together, so one failing roof predicts others nearby. Social permission: hiring the company that did the Hendersons' roof feels safe in a way a stranger's ad never does. Radius marketing simply spends money where all three are already working for you.
Unscored vs scored: the HALO difference
- Old way — blanket every door in a circle: renters, new roofs and just-replaced homes all get (and waste) a piece.
- Scored — HALO reads every surrounding roof on EagleView aerial imagery at 1-inch-per-pixel resolution; only homes with verifiable need make the list.
- Timed — first-class mail lands while your crew is on the street, and each piece's QR code is wired to Mail Alerts for instant scan-to-text follow-up.
- Automated — a CRM trigger (HubSpot, Salesforce, Zoho, Zapier) can fire the campaign on every closed-won job — radius marketing as a default, not a decision.
Frequently asked questions
What radius should roofing companies market around a job?
Think relevance, not distance: the homes that can see your jobsite or share its street matter most, extended to nearby blocks with similar-age roofs. Scored targeting makes the question moot — HALO mails the roughly 100 surrounding doors that actually qualify, wherever they sit.
Is jobsite radius marketing the same as yard signs?
Yard signs are the unpowered version — passive, untargeted, and gone when the job ends. Radius marketing actively reaches chosen doors with a timed message; the scored version adds verification that each recipient's roof is worth the postage.
Does radius marketing work outside dense suburbs?
Yes — the radius just widens. In rural areas the 'street' is a road and sightlines stretch, but shared weather, shared construction eras and neighbor trust behave identically. Scoring matters more, not less, when doors are farther apart.
What does a HALO campaign cost?
The same pay-per-door model as the rest of Reworked.ai — you pay for the qualified doors you reach, with no contract and no subscription. Because unqualified doors are skipped, spend concentrates where the 48-hour benchmark came from.
Keep reading
- HALO — Jobsite-radius campaigns, scored per door
- Neighborhood Marketing After a Job — Turn one install into the street
- Two-Touch Mail Sequence — Letter + postcard, defined
- Roofing Referral Engine — Engineered word-of-mouth
Stop chasing the 1%. Start owning the 99%. Find real roofs in your market today — $1.79 each, no contract, no subscription, powered by EagleView aerial imagery. Score the radius on my next job