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A collection of 5 posts
What is a two-touch mail sequence?
Roofing

What is a two-touch mail sequence?

A two-touch mail sequence sends a letter, then a follow-up postcard, to the same qualified home. The definition, the cadence, and why it hits 3–5% response.
07 Sep 2026 3 min read
What is jobsite radius marketing?
Roofing

What is jobsite radius marketing?

Jobsite radius marketing targets the homes around an active job while the crew is visible. The definition, why it converts, and the scored version: HALO.
06 Sep 2026 3 min read
What is roof propensity scoring?
Roofing

What is roof propensity scoring?

Propensity scoring predicts which homes will need a roof next — from imagery-read condition plus 50+ owner signals. The definition, the inputs, the use.
05 Sep 2026 3 min read
What is IP-targeted advertising?
Roofing

What is IP-targeted advertising?

IP targeting matches a street address to that household's internet connection and serves ads only there. Accuracy is everything: ~13% industry average vs ~95% deterministic.
19 Aug 2026 2 min read
What is an AI-Qualified Opportunity?
Roofing

What is an AI-Qualified Opportunity?

An AI-Qualified Opportunity is a home whose roof condition and owner profile both indicate readiness for roof work — identified by AI before the homeowner shops.
17 Aug 2026 2 min read
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