A two-touch mail sequence sends a letter, then a follow-up postcard, to the same qualified home. The definition, the cadence, and why it hits 3–5% response.

Jobsite radius marketing targets the homes around an active job while the crew is visible. The definition, why it converts, and the scored version: HALO.

Propensity scoring predicts which homes will need a roof next — from imagery-read condition plus 50+ owner signals. The definition, the inputs, the use.

IP targeting matches a street address to that household's internet connection and serves ads only there. Accuracy is everything: ~13% industry average vs ~95% deterministic.

An AI-Qualified Opportunity is a home whose roof condition and owner profile both indicate readiness for roof work — identified by AI before the homeowner shops.